Technology Marketing Manager

Job Description

We are seeking an experienced and dynamic Marketing Manager to join our team at rusd solutions, an established technology reseller specializing in hardware & software products and services spanning multiple name brands. The Marketing Manager will play a pivotal role in developing and executing marketing strategies to drive brand awareness, generate leads, and support sales initiatives in the rapidly evolving technology industry.

Key Responsibilities:

Strategic Marketing & Planning

• Develop and execute comprehensive marketing plans aligned with company objectives and target market segments.
• Collaborate with Sales, Partners, and Senior Leadership to ensure marketing strategies align directly with overall business goals.
• Stay updated on industry trends, technological advancements, and marketing best practices to continuously evolve tactics.

Digital Marketing & Content Creation

• Lead digital marketing initiatives—including website management, email marketing, social media campaigns, and online advertising—to boost brand visibility and drive web traffic.
• Create engaging content (blog posts, case studies, whitepapers, newsletters) in collaboration with partners to educate and nurture target audiences.
• Oversee the development of marketing collateral to maintain consistent branding and messaging across all touchpoints.

Market Research, Data, & Reporting

• Conduct market research to identify emerging trends, customer needs, and competitor activities to inform strategy.
• Monitor and analyze key performance metrics to evaluate campaign effectiveness and make data-driven optimizations.
• Deliver weekly reports tracking leads and sales generated through marketing initiatives.

Outreach & Events

• Prepare contact lists, categorize prospects, and execute targeted outreach to potential customers.
• Plan and execute events, conferences, and webinars to showcase products/services and convert prospects.

Partner Marketing & Collaboration

• Partner with distribution channels to secure and streamline product content support.
• Diligently coordinate and follow up with partners to ensure joint marketing campaigns are executed and released on schedule.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field. MBA preferred.
• Experience with developing and executing successful marketing strategies that drive business growth, preferably in the technology industry or related field
• Must be comfortable w/ smaller marketing budgets and allocate resources efficiently to maximize ROI.
• Strong understanding of digital marketing channels and platforms, including SEO, SEM, social media, email marketing, and content marketing.
• Excellent communication skills with the ability to craft compelling messages for different audiences and mediums.
• Creative thinker with a strategic mindset and strong analytical skills.
• Leadership skills with the ability to collaborate effectively across teams and influence stakeholders at all levels.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Passion for technology and innovation, with a desire to stay abreast of industry developments and emerging trends, specifically AI in marketing.

Other Information/Compensation

• Work hours 8:30 AM – 5:30 PM EST/EDT. Flexible when required
• Must have a smart phone, laptop in good working order and a strong broadband internet connection.
• Must have a private space to work without much background noise during work hours.
• Potential to go onsite and also earn stocks in the company over a period of time

Pay package: Net INR 3 Lakhs per annum (no deductions)
Commission/Bonus: Uncapped commission on sales